For decades, the shaving market has been marked by a gender distinction that results in a notable price difference between products intended for men and those intended for women. This phenomenon, known as the "pink tax", is a form of price discrimination based on gender.
In the shaving industry, the pink tax often appears as plastic razors for women being more expensive than those for men, despite similar quality and functionality. This price increase is usually justified by marketing arguments, such as specific designs or additional ingredients in women's shaving products.
However, this practice is increasingly being challenged. Many voices are rising to denounce the injustice of the pink tax and to demand price equality between men's and women's shaving products.
Studies have shown that women spend on average more on their shaving products than men, a cost difference that adds up over time.
Faced with this inequality, we have chosen to take a stand and offer fair alternatives. Our safety razor is designed to be used by everyone, regardless of gender. It provides a superior quality shave without a price increase.
Although the pink tax is still present in the shaving industry, we are committed to offering fair alternatives. By offering a unisex razor, we support gender equality and empower consumers in their beauty routine.